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Executions
The Strategy
The strategy introduced a co-branded identity and launched through OOH and digital collaborations to spark curiosity and drive awareness. Audiences were funneled into an interactive puzzle experience that redirected to a dedicated Airbnb landing page, turning engagement into a reward-based themed stay.
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Objective
Position Airbnb as the destination itself, not just an accommodation option.
Brief
A collaboration designed to reach new audiences by reframing Airbnb as a destination. Built on shared values of curiosity and immersive discovery with The House of Da Vinci.
The Challenge
Brand
Airbnb x The House of Da Vinci
Role
Art Direction, Campaign Design, Concept
Team
Solo Project
Airbnb (Brand Collaboration Campaign)
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