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Executions
The Strategy
Instead of telling people what’s wrong, the campaign places them inside the problem using interaction, participation, and shared effort to mirror how environmental change actually works.
Objective
Reframe environmental responsibility as a shared social action, where impact is created through participation, cooperation, and collective accountability.
Brief
Design a campaign that moves environmental awareness beyond information, using participation and shared responsibility to demonstrate that sustainability is a group effort, not an individual task.
The Challenge
NRDC needed to cut through information fatigue and reconnect people to the consequences of everyday behavior without fear-based messaging or passive education.
This campaign exists to close the gap between knowing and doing.
Brand
NRDC
Role
Campaign Design, Strategy, Art Direction
Team
Solo Project
Act Now For Tomorrow, Non-Profit Campaign
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