top of page
Executions
The Strategy
Instead of telling people what’s wrong, the campaign places them inside the problem using interaction, participation, and shared effort to mirror how environmental change actually works.
Objective
Reframe environmental responsibility as a shared social action, where impact is created through participation, cooperation, and collective accountability.
Overview
Design a campaign that moves environmental awareness beyond information, using participation and shared responsibility to demonstrate that sustainability is a group effort, not an individual task.
Brand
NRDC
Role
Strategy, Art Direction
Team
Solo Project
Project Type
Campaign Design
Act Now For Tomorrow, Non-Profit Campaign
bottom of page