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Executions
The Strategy
Inspired by Scott Pilgrim’s boss-battle structure and lo-fi chaos, the campaign turns ticket booking into a game.
Fans roll dice inside the DICE app, unlock perks, and move through “levels” tied to concerts and film moments. Each interaction feels earned playful, imperfect, and human.
Objective
Meet fans where they already are on the street, in their playlists, on their phones and pull them into a playable journey.
Brief
Celebrate the 15th anniversary of Scott Pilgrim vs. The World by collaborating with the right cultural partner, "DICE", to reintroduce the film to Gen Z through music, live experiences, and gamified ticketing.
The Challenge
Launching a cult classic, Scott Pilgrim, without making it feel old.
Brand
Scott Pilgrim x Dice
Role
Designing, Presentation, narrative direction, experience design
Team
Shahnawaz Shaikh, Raynee Quillen, Carlos Diaz, Tasha Khasakhala
Scott Pilgrim Rolls the Dice, Movie Promotion
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