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Executions
The Strategy
The campaign visualized sleep as an invisible performance system one that parents can now see, understand, and protect.
Objective
Move WHOOP from “fitness tracker” to the trusted recovery companion parents use to protect kids’ long-term health and performance.
Brief
Create a campaign that leverages quantified sleep data to reposition WHOOP as the trusted recovery authority for children’s long-term health and performance.
The Challenge
Parents lack clear signals to understand how sleep impacts their child’s recovery, focus, and development.
Brand
WHOOP
Role
Campaign Design, Art Direction, Designing, Strategy
Team
Shahnawaz Shaikh, Sakshi Shinde
WHOOP, Data Driven Campaign
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