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Executions
Objective
Move WHOOP from “fitness tracker” to the trusted recovery companion parents use to protect kids’ long-term health and performance.
The Strategy
The campaign visualized sleep as an invisible performance system one that parents can now see, understand, and protect.
Overview
Create a campaign that leverages quantified sleep data to reposition WHOOP as the trusted recovery authority for children’s long-term health and performance.
Brand
WHOOP
Role
Art Direction, Designing, Strategy
Team
Shahnawaz Shaikh, Sakshi Shinde
Project Type
Campaign Design, AI Integration, Art Direction
WHOOP, Data Driven Campaign
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