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Executions
The Strategy
The campaign visualized sleep as an invisible performance system one that parents can now see, understand, and protect.
Objective
Move WHOOP from “fitness tracker” to the trusted recovery companion parents use to protect kids’ long-term health and performance.
Overview
Create a campaign that leverages quantified sleep data to reposition WHOOP as the trusted recovery authority for children’s long-term health and performance.
Brand
WHOOP
Role
Art Direction, Designing, Strategy
Team
Shahnawaz Shaikh, Sakshi Shinde
Project Type
Campaign Design, AI Integration, Art Direction
WHOOP, Data Driven Campaign
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