Executions
The Strategy
Inspired by Scott Pilgrim’s boss-battle structure and lo-fi chaos, the campaign turns ticket booking into a game.
Fans roll dice inside the DICE app, unlock perks, and move through “levels” tied to concerts and film moments. Each interaction feels earned playful, imperfect, and human.
Objective
Meet fans where they already are on the street, in their playlists, on their phones and pull them into a playable journey.
The Challenge
Launching a cult classic, Scott Pilgrim, without making it feel old.
The Big Idea
Scott Pilgrim isn’t remembered just as a movie, it’s remembered as a feeling. Loud, chaotic, music-driven, and deeply personal to its fans.
The insight was simple: fans don’t want to just rewatch Scott Pilgrim, they want to step back into its world.
By collaborating with DICE, the act of booking a ticket is reframed from a transaction into an experience, one that feels playful, game-like, and emotionally tied to the film’s universe.
Brand
Scott Pilgrim x Dice
Role
Designing, Presentation, narrative direction, experience design
Team
Four Team Members
