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Executions
The Strategy
The campaign visualized sleep as an invisible performance system one that parents can now see, understand, and protect.
Objective
Move WHOOP from “fitness tracker” to the trusted recovery companion parents use to protect kids’ long-term health and performance.
The Challenge
Parents lack clear signals to understand how sleep impacts their child’s recovery, focus, and development.
The Big Idea
Peak performance doesn’t begin with training, it begins with sleep.
This campaign reframed WHOOP as a recovery-first companion for parents who want to protect their children’s health, growth, and long-term performance. By making sleep visible, measurable, and actionable, WHOOP empowered parents to intervene early before exhaustion becomes burnout.
Brand
WHOOP
Role
Campaign Design, Art Direction, Designing, Strategy
Team
Two Team Members
WHOOP (Always There)
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